Now! Energy drink concept

Here’s a concept I’ve been working on lately, with a team of 4 students, in the the scope of a course on advertising. The idea was to create an advertising campaign on a fizzy drink, without any precise guideline.

We decided to go with an energy drink, targeting working and sportive people, with natural flavors, when other brands usually do not boast the organic side of their products.

What resulted was Now! , a fresh and natural energy drink, with fruit flavors, in 4 versions, all displayed underneath. You’ll also find 4 print ads created to raise brand awareness, with bold statements and huge titles you usually find those days (Red Bull could be a relevant example there).

It was my first packaging work, hope you’ll like it !